Division Head (m/f/d) Campaign und Content Creation
Job ID 3451 / Full-Time/ Part-Time: Full-Time / Job Category: Marketing / Contract Type: Regular
Logistics is people business - this guiding principle makes it clear that employees are the key factor to DACHSER's corporate success. Founded in 1930, our family-owned company is now one of the world's leading logistic providers. With around 34,000 employees in 43 countries, we provide intelligent logistic solutions worldwide. Together, we pursue the mission of creating the world's most intelligent combination and integration of logistic network competencies, thus optimizing our customers' logistics.
Are you looking for a job with prospects in a stable and future-oriented company? Then apply at DACHSER and drive the logistics of the future forward with us.
Tasks
- Global Campaign Strategy and Portfolio: Oversee the entire campaign portfolio, prioritizing and optimizing campaigns based on business impact, market needs, and resource allocation, accommodating regional differences together with global network of communication managers.
- End-to-end Management of Multi-Channel B2B Campaigns: Guide team members and Marketing Communication Community with professional, hands-on experience in campaign management, from ideation through execution (incl. content planning, creative development, and creation), to performance analysis with a focus on maximizing ROI and engagement.
- Creative Direction and Content Strategy: Oversee the creation of high-quality content across multiple channels through inhouse competence teams. Guide the content strategy to ensure it resonates with diverse global audiences while aligning with the brand’s vision and goals, standing out among competitors through unique appearance, confidence, and ambition.
- Scaling of Content production Support subordinated managers to employ new technologies such as AI, steer lead agencies, and decentralize where needed to continuously drive content efficiency.
- CRM Competence Build-up: Induce and oversee CRM initiatives, including segmentation, personalization, and marketing automation to nurture leads and support sales initiatives.
- Global Stakeholder Management: Be the organizational networker and driving force for Marketing Communication, closely collaborating with brand and touchpoint specialists for AO content (within the executive unit) and with senior leadership and sales management, to effectively develop and deliver tailored messaging along the customer journey.
- Team Development & Leadership: Mentor and develop a high-performing global team, including content creators, campaign managers, and CRM specialists. Provide training on best practices, industry trends, and new technologies to ensure the team is constantly evolving.
Qualifications
- Degree in Business Administration, Marketing Management, Communication or comparable qualification
- Proven experience in a leadership role
- Strong leadership experience, including several years of professional experience in managing executives
- Proven success in cross-channel B2B/customer communication
- Relevant professional experience in the areas of campaigns, CRM and content marketing, from idea generation to performance management
- Strategy expertise and conceptual strength paired with a goal-oriented drive for sustainable change
- A keen sense for market opportunities, time-to-market and operational efficiency
- Dedicated and hands-on personality that overcomes challenges, accelerates processes and takes the organization with you as you learn
- Agile and global mindset
- Agency experience (e.g. creative/content marketing) strongly preferred
- Fluent written and spoken German and English
Our Offer
- Possibility of remote working, modern, hybrid working environment and flexible working hours (flexitime, working time account)
- Sustainably growing family-owned company, a variety of tasks in a future-oriented industry
- Comprehensive onboarding programme and career planning (DACHSER Academy)
- Fitness and sports offers, own occupational health management programme
- Multiple discounts on leisure activities, events and online shops through our corporate benefits platform
- Opportunity to purchase a company bike
Sebastian Fuess
HR Business Partner CSH & Corporate Marketing
Kempten, Head Office, DACHSER SE
At DACHSER, all people are welcome. Diversity and equal opportunities are an integral part of our corporate culture. We see the uniqueness of each individual, and thus the diversity of our teams, as the driving force behind our daily work and innovations - because: Logistics is People Business. We look forward to meeting you.
https://www.addtoany.com/share
